Click-thru, Substance and Internet Marketing

So, let me ask (rhetorically), would you put the pictured cover on a book? ‘Sell … Like Wildfire,’ emblazoned (pardon me) over a book of matches? After several years of  devastating wildfires set by arsonists? And would you name your website startawildfire.com?

Apparently, the desire for a cool, attention-grabbing, clever cover trumps … umm … thought process.Wildfire

I am sure that I will be thrust into the black hole of crotchety old guys by Internet savvy folks and, in particular, Internet marketers. After all, the brave new world seems to be driven by click-thru activity rather than substance.

I got an e-mail advertising a ‘free download’ on book marketing.  That interests me, so I punched through to a page that wanted me to sign up for info on a self-publishing house. No free download. Intrigued, I e-mailed the publisher. Several days later, I got the appropriate web address and clicked on the ‘article.’ It turned out to be a book chapter. Presumably, I would read the chapter and buy the book.

So, the net result is a plus for the marketing database (several click-throughs).  They didn’t really lie. The only down side I see for the marketer is bitter experience tells me those hyper-energetic, hair-on-fire promotional efforts are usually a thin coat of paint covering lack of substance. Oh, and there is the fact that the slightly misleading but relatively harmless come-on is the only data I have to go on when and if I self-publish. That doesn’t convert to very many future click-throughs.

Warehouse 13

Just a quick personal note that SyFy’s Warehouse 13 will finish out with a short fifth season beginning April 14th.  My son Edward has written the music, and it’s been a good run.  Each episode goes to a different time, different place, which made it an exciting creative platform for a composer. The theme song was nominated for an Emmy.  Edward passed on these details:  “Hey gang… the PREMIERE date for Season 5 of Warehouse 13 is MONDAY, April 14, at 9pm  (4-14-14, which, btw, totals 14 when you add it up…).  I’m still finding out the full schedule, but if they show all 6 in order with no pre-emptions, the finale will air on Monday, May 19th.”

See Edward’s website for more of his music.

Ah, yes … Suspense

“Scheherazade avoided her fate because she knew how to wield the weapon of suspense – the only literary tool that has any effect on tyrants and savages.  … She only survived because she managed to keep the king wondering what would happen next. …  (A story) runs like a backbone, or may I say a tapeworm, for its beginning and end are arbitrary.  (It) can have only one fault:  that of making the audience not want to know what happens next.”  Aspects of the Novel, E.M. Forster

          EM Forster

                         EM Forster

So, SUSPENSE is safe to survive and will not be drowned in a sea of gorgeous sentences and ungorgeous snippets of banality delivered as tweets.  The ‘tyrants and savages’ of the brave, new electronic world shall not stifle a good old suspense-driven story.What a relief!

 

Groped! … The result

Thank you to the fine folks who responded to my Groped entry (women, I assume, but you never know on the Internet).

girl surprised

(This person looks too much like an ingenue to be Weezy)

I asked to read you a passage describing Louise Napolitani … Weezy in my novels … getting groped by a guy she refers to as ‘the Lizard’ after the fact.  She’s at a fancy party, and the Lizard is the host.  Does she make a scene? Punch the guy?  Perhaps, as one of my friends suggested, dig her heel into his instep?  The conclusion was evenly matched between ‘don’t make a scene’ and ‘raise hell’.  Another interesting dichotomy was how to handle telling or net telling Joe Mayfield. As she says of her relationship to Joe, “If it ain’t love, it ain’t bad.”  Does she tell him, assuming that to not tell him might poison their relationship?  Or does she say to herself that she’s a big girl, and she shouldn’t risk prejudicing Joe about his new boss?

Tough questions for Weezy.  She’s no shrinking violet, and she’s unwilling to be intimidated by the Lizard.  She handles the grope itself with sarcasm but not violence, and she does end up telling Joe the day after the party.  I’m still revising, but I will put the scene up in a week or two.